OUR MISSION
Brand & Digital Product Designer · Harar, Ethiopia
I build brands and digital experiences for real businesses.
I’m Guled Hassen, a designer and web developer based in Harar, Ethiopia. I create brand identities, websites, and practical digital tools, and bring together a family team of design, media and language professionals.
01 — Selected work
Two recent builds, in detail.
Both are furniture businesses in Harar that were doing well offline and needed a clearer digital presence. Each has a full case study.
02 — Services
What I can do for a business.
Four areas of work. Each one starts from a business problem, not a deliverable list.
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01
Brand Identity
For businesses whose identity is inconsistent across signage, print and screen. Logo systems, colour, typography and application rules that hold together everywhere the brand appears.
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02
Websites & Digital Catalogs
For businesses with a real product range but no way to show it. Filterable catalogues, product structure, company profiles and enquiry paths that turn browsing into a conversation.
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03
Digital Products & Tools
For work that lives in spreadsheets, folders and memory. Dashboards, registries and small utilities that make information findable and comparable.
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04
Social Media & Business Presentation
For businesses that are seen before they are visited. Post and campaign layouts, profile systems and presentation decks that carry the same identity as the website.
03 — About
Harar-born. Engineer-trained. Built for the web.
The background behind the work.
I was born in Harar, Ethiopia in 1994 and trained as a mechanical engineer, graduating in 2016. Since then I have worked as a contractor, run a bakery business and worked in a municipality office — three very different organisations with the same recurring problem: information that is hard to find, hard to compare and hard to trust.
That is the thread running through my design work. I build brand identities, websites, digital catalogues and small tools that make a business easier to understand and easier to buy from. Most of my projects are for Ethiopian businesses — furniture, coffee, medical supply, construction, hospitality — and most of them start the same way: a business that works well offline and is almost invisible online.
I work end to end. Structure first, then interface, then build. Everything I ship is responsive, hand-written HTML, CSS and JavaScript, and built so it can be extended later without a rewrite.
- Based in Harar, Ethiopia
- Mechanical engineering graduate, 2016
- English & Arabic communication
- Founder of a family-built creative studio
- Brand · Web · Digital products
- End-to-end delivery
THE PEOPLE BEHIND THE WORK
Built by family.
Connected by purpose.
Who we are
We are a family-built creative and digital studio founded by Guled Hassen in Harar, Ethiopia. We bring together branding, motion design, programming, photography and video production with experienced journalism and multilingual communication.
Our team includes journalism professionals with more than 30 years of experience. We combine that editorial care with modern creative tools, disciplined delivery and attention to the details that make a business credible.
OUR VISION
Local businesses, confidently connected.
A future where businesses can present themselves clearly, communicate across languages and participate confidently in wider markets.
OUR GOAL
Turn visibility into lasting relationships.
Build recognizable brands and credible digital presences that support customer enquiries, supplier confidence and sustainable business growth.
What we offer
One coordinated team for the words, visuals and technology your business needs. Clear information helps people understand what you offer, locate your business and decide how to work with you.
Brand & design
Brand identities, logos, vector artwork, packaging and marketing materials.
Motion & production
Motion design, video editing, directing, photography and Photoshop retouching.
Web & digital products
Websites, digital catalogues, business applications and practical programming.
Language & communication
Copywriting, translation, localization, editorial review and business profiles.
Business visibility
Google Maps listings, consistent contact information and supplier introductions.
Product presentation
Clear product information, organized image assets and explicitly labelled digital visualizations.
SIX LANGUAGES · MORE WAYS TO CONNECT
English · Amharic · Arabic · Afaan Oromo · Somali · Harari
OUR TEAM
Different disciplines. Shared care.
Design and digital delivery meet experienced media and language professionals.
Guled Hassen
Founder · Brand & Digital Products
Mechanical engineering graduate and entrepreneur combining brand concepts, web development and digital product design. Leads project coordination and business development.
View portfolio ↗Jammi Hassen
Graphic Design · Motion · Architecture
Graphic designer, motion designer and architect contributing visual identities, vector artwork, animation and spatial thinking.
LinkedIn profile ↗Hassen Ahmed
Journalism · Management · Media
Journalist, management professional and private media contractor with more than 30 years of experience. Brings editorial judgment, media coordination and communication expertise.
Facebook profile ↗Meryema Mahmud
Somali Journalism · Human Resources
Journalist and human resources manager with more than 30 years of professional Somali-language radio journalism. Contributes language expertise, editorial review and people management.
Facebook profile ↗Abdul Hamid Hassen
Video Editing · Director of Photography
Video editor, Photoshop specialist and director of photography working across cinematography, image editing and visual storytelling.
@visionforward77CONNECTIONS & NETWORKS
Start with the people.
See the work.
Explore our team’s professional profiles above, or connect with Guled to discuss a project, supplier presentation or creative collaboration. Our work connects local businesses with customers, suppliers and multilingual audiences.
Get found. Be understood. Build trust.
04 — More work
The rest of the archive.
Live projects outside the main case studies. Filter by type.
05 — Contact
Have a business that needs a clearer digital presence?
Tell me what the business does and where it gets stuck online. I’ll tell you honestly whether I’m the right person to build it.